Director of Marketing Jobs in Amherst, MA
A Director of Marketing typically oversees all marketing operations of an organization and develops a functional marketing strategy. They are responsible for planning, developing, implementing, and monitoring a company's overall business marketing strategy. Some of the key tasks may include demographic research, identifying target audiences, setting budget allocations, analyzing market trends, and determining product demand. They are also responsible for the development and management of the marketing department's budget and for driving growth in the company through new customer acquisition, customer retention, and growth programs.
Essential skills required for a Director of Marketing include excellent leadership abilities, analytical thinking, creativity, and well-developed interpersonal skills. A deep understanding of marketing principles, modern marketing tools and techniques, and a strategic mindset are crucial. Certifications and proficiency in Digital Marketing, SEO, Content Marketing, Google Analytics, and Social Media Advertising are highly valuable. Prior to becoming a Director of Marketing, individuals might have roles as Marketing Managers, Brand Managers, or Product Managers.
Job no: 526077 Work type: Staff Full Time Location: UMass Amherst Department: Dean - Pub Health & Health Sci Union: PSU Categories: Public Relations, Marketing, Communications, School of Public...
- Turners Falls, MA (15 miles from Amherst, MA)
- 12 days ago
- Turners Falls, MA (15 miles from Amherst, MA)
- 12 days ago
The Director of Marketing is responsible for providing strategic and tactical leadership for the Marketing department....
Sales and Marketing Director- The Reserve at East Longmeadow
- East Longmeadow, MA (21 miles from Amherst, MA)
- 60+ days ago
- East Longmeadow, MA (21 miles from Amherst, MA)
- 60+ days ago
Job Details Job Location : The Reserve at East Longmeadow - East Longmeadow, MA Salary Range : Undisclosed Description If you have been looking for a career that loves, you back... This is the one...
Demographic Data for Amherst, MA
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Salary for Director of Marketing Jobs in Amherst, MA
Highest Education Level
Director of Marketings in Amherst, MA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Director of Marketing position
- Marketing Campaigns
- Content Marketing
- Marketing Strategies
- Marketing Communications
- Marketing Analytics
- Multi-Channel Marketing
- Product Positioning
- Demand Generation
- Integrated Marketing
- B2B Marketing
- Marketing Automation
- Customer Acquisition
- Customer Insight
- Marketing Operations
- Segmentation
- Brand Identity
- Global Marketing
- Brand Awareness
- Content Strategy
- Marketing & Advertising
- Brand Strategy
- Brand Marketing
- Go To Market
- Email Marketing
- Market Planning
- Media Relations
- Strategic Marketing
- ROI Analysis
- Press Releases
- Digital Marketing
- Search Engine Optimization
- Google Analytics
- Search Engine Marketing
- Brand Development
- Brand Management
- Market Research
- Social Media Strategy
- Branding
- Media
- Acquisitions
- Business to Business Sales
- Public Relations
- Strategy Development
- Customer Relationship Management
- Implementation
- Decision Making
- Strategic Planning
- Driving
- Team Management
- Presentation
- Mentoring
- Events
- Collaboration
- Coaching
- Budgets
- Interpersonal Skills
- Bachelor's Degree
- Reporting
- Employee Development
- Sales
- Project Management
- Microsoft Excel
- Problem Solving
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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