Product Marketing Lead, Employee Experience Marketing-Vice President

JobID: 210617270

Category: Marketing Strategy

JobSchedule: Full time

Posted Date: 2025-04-15T11:26:08+00:00

JobShift: Day

Base Pay/Salary: Jersey City,NJ $133,000.00-$190,000.00; New York,NY $133,000.00-$190,000.00

The Employee Experience (EX) Marketing department is dedicated to creating seamless, personalized experiences for our employees, who are our most critical stakeholders. By crafting engaging campaigns and Purpose initiatives, the team shapes colleague experiences, influences perceptions of the firm, and drives behavioral change. This department combines project management, marketing strategy, campaign execution, presentation skills, and thought leadership to support and inspire our 310,000 employees.

As a Product Marketing Lead on the Employee Experience Marketing team, you will support a variety of activities across the team and partner with key leaders across functions including Employee Experience, Human Resources, Chief Administration Office and Technology. You will also support the delivery of employee marketing campaigns across digital, email, intranet, in-person events, virtual events, print, and other channels.

Job responsibilities:

• Act as a steward of the firm's brand guidelines, providing guidance that promotes consistency and integration across Employee Experience, Human Resources, Workplace, Technology, and other firmwide focus areas.
• Guide adoption of employee-facing products and initiatives through 360-degree employee marketing campaigns; includes understanding employee needs and customer-centric product benefits
• Strategically connect products with similar goals to create cohesive ecosystems, driving cross-product adoption and maximizing overall market impact
• Liaise and build relationships with partners across Marketing, Brand, Communications, Corporate Functions, Change & Readiness, Controls and other business partners as appropriate
• Lead the development and execution of key EX Marketing initiatives, including briefing, concept, development, and implementation of select employee marketing campaigns across digital and in-person channels.
• Engage with stakeholders across various departments to gather insights, understand needs, and tailor marketing strategies that resonate with key employee segments.
• Develop and support content including PowerPoint presentations, executive talking points, and briefing materials for socialization across stakeholder groups as needed.
• Manage a variety of workstreams across EX Marketing, keeping leadership informed of progress, following up on deliverables, and addressing issues for timely execution.

Required qualifications, capabilities and skills

• 7+ years of experience managing projects in a marketing or communications setting
• Ability to thrive in a fast-paced, matrixed environment with multiple assignments, stringent deadlines and changing priorities
• Strong problem solving and planning skills; excellent time management and project management skills
• Strong communications and integrated marketing skills
• Strong relationship management skills, able to communicate effectively with peers and partners
• Understanding of the product lifecycle management
• Team player with the ability to navigate a highly matrixed organization
• Strong Microsoft Office Suite skills

Preferred qualifications, capabilities and skills:

• Bachelors degree in Marketing or a related field
• Consumer marketing or employee marketing experience
• Corporate communications experience
• Knowledge across internal communication channels including web, email, digital screens, video, print, merchandise, etc.