Director of Marketing-Luxury Lifestyle Brand and Service

We are a high-end luxury brand that delivers exceptional experiences through premium personal services. Rooted in innovation, aesthetics, and community, our mission is to elevate confidence and transform lives through curated client journeys and bespoke service delivery. Our expanding company is seeking a visionary Director of Marketing to lead and grow our regional and national presence.

About the Role
This is a rare opportunity to shape the identity of a fast-growing luxury service brand. You will be responsible for crafting and executing comprehensive marketing strategies that span digital, print, social, paid media, and event activations. The ideal candidate thrives in a high-touch, detail-oriented environment where brand cohesion, visual storytelling, and data-driven decision-making are paramount.

Key Responsibilities
- Develop and lead a full-funnel marketing strategy that drives client acquisition, retention, and brand loyalty
- Design and manage multi-channel campaigns including social media, email marketing, paid search, and display advertising (DSP platforms experience a plus)
- Plan and execute upscale community outreach and brand activations (influencer events, trunk shows, charity partnerships, and local collaborations)
- Oversee content creation, print collateral, and visual branding assets to maintain a consistent luxury aesthetic
- Collaborate with creative teams, photographers, and videographers to bring high-conversion campaigns to life
- Manage agency relationships and internal marketing support staff
- Track KPIs, analytics, and performance metrics to optimize campaign performance and ROI
- Build relationships with media, community leaders, and brand partners to position the brand as a thought leader in its space

Qualifications
- 5+ years of progressive marketing experience (luxury, beauty, hospitality, wellness, or aesthetics industries strongly preferred)
- Proven success in scaling brand presence and executing high-touch marketing campaigns
- Strong background in digital marketing, paid media, and audience segmentation
- Comfortable leading community engagement initiatives and hosting brand experiences
- Excellent project management skills with the ability to juggle multiple initiatives simultaneously
- A polished, confident communicator with an eye for detail and design
- Bachelors degree in Marketing, Communications, or related field (Masters degree or certification in luxury brand marketing is a plus)

Why Join Us
- Work alongside an innovative, creative, and entrepreneurial leadership team
- Be a founding member of a brand poised for regional and national growth
- Shape the identity and voice of a premium brand with purpose
- Enjoy a supportive, dynamic, and high-energy work culture in beautiful Santa Barbara

Apply today to help build something extraordinary. This isnt just a jobits your chance to make your mark in continuing to build an incredible local Santa Barbara brand.