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WDIV-TV is the NBC affiliate in Detroit, the market leader in news, weather and original local programming. Local 4 ranks in the top three NBC affiliates among the largest 40 markets nationwide.

As the only TV station in the heart of Detroit, Local 4 is the Big Event Station partnering for huge community events like America’s Thanksgiving Parade and The Ford Fireworks. Ninety-five percent of Metro Detroiters watch Local 4 at least once a week and ClickOnDetroit.com is the most visited TV website in Michigan and usually ranks in the top three news and information sites for the state.

Honored with Edward R. Murrow Awards, the NAB Service to America Award, Michigan Emmys and the 2014 Michigan Association of Broadcasters Station of the Year Award, Local 4 has always been and will continue to be an organization of firsts.