Digital Product Manager

Job Description:
Looking for a chance to do meaningful work that touches millions? Come join the hardest working, nonprofit health plan in California and help us shape the future of health care. Blue Shield of California's Mission is to ensure all Californians have access to high-quality care at an affordable price. Blue Shield is focused on improving health care delivery by working closely with providers and making it more accessible, affordable and customer-centric. Being a mission-driven organization means we do much more than serve our 4 million members: we were the first health plan in the nation to limit our annual net income to 2 percent of revenue and return the difference to our customers and the community, and since 2005 we have contributed more than $325 million to the Blue Shield of California Foundation to improve community health and end domestic violence. We also believe that a healthier California begins with our employees, so we provide them with resources to develop and maintain a healthy lifestyle through our award-winning wellness program, Wellvolution.

We're hiring smart thinkers and doers who want to work for a leader and innovator in the challenging, ever-changing healthcare space. Come and help us make health care better for everyone.

Description:

As a Product Manager, you will be responsible for defining, planning and prioritizing the features of a new generation of digital products. You will deliver strategic product/functional roadmaps that address both customer and market anticipated needs, including migration planning for systems integration, and process flows. Working with peers in digital customer experience, you will represent the voice-of-the-customer to prioritize roadmap features that are well aligned with customer challenges and demonstrate thought leadership.

Responsibilities:
Product leadership:

• Define product strategy and offerings through a deep understanding of market needs and trends.
• Responsible for collaboratively driving product marketing, managing vendor and partner collaboration
• Product planning and execution throughout the product lifecycle including: gathering and prioritizing product and customer requirements, partnering with engineering and cross functional teams to define and deliver the product vision, and working closely with Customer Experience and Technology teams to ensure customer satisfaction goals are met
• Leverage a hypothesis driven approach to turn customer insights into actionable business and product requirements for rapid testing. Take creative risks to develop breakthrough opportunities.
• Capture product requirements and develop release plans with prioritized features and corresponding justification
• Leverage product analytics to drive product strategy and direction. Analyze customer behaviors, technology trends, sales behaviors, support issues, competitive analyses, product usage patterns, and more to guide the organization in future product planning
• Identify and track key success metrics (e.g., adoption, usage and customer satisfaction) for each offering and utilizing each offering's metrics to make informed decisions
• Develop the core positioning and messaging for the product
• Develop deep "end customer" understanding, particularly around unmet user experience needs
• Create and prioritize the work with engineering, assisting in determining the best technical implementation methods, track product development, and develop product launch plans.
• Be an expert with respect to the competition. Understand and stay current with the dynamic competitive landscape around healthcare service delivery, including emerging technologies and platforms

Department leadership:

• Become an internal and external champion, evangelist, and expert on a wide array of healthcare service and operations capabilities
• Think end-to-end by connecting all the pieces of the business (development, marketing, support) to make the offering successful in the market while leveraging all available assets (customers, internal and external data, related offerings, partners) to solve customer problems and create value
• Responsible for internalizing department direction (set by department management) and then defining and aligning the objectives and direction for the team
• Manage and mentor product management team
• Establish robust relationship with channel partners (providers, customer groups, sales, etc.)
• Set and manage team(s) or functional area(s) targets in terms of performance, planning, cost and approach
• Provides directional recommendations and strategic business alignment to leadership
• Manage department and product budgets

Qualifications:

• Bachelor's Degree in business, healthcare or technology related field; MBA desired but not required
• Agile certification preferred
• 8+ years product management experience, preferably in an Agile environment,
• 5+ years' experience in healthcare environment
• Experience developing consumer-facing products in an e-commerce or consumer-focused company
• Demonstrated success in delivering products/services in a growing environment.
• Technical fluency; comfort understanding and discussing architectural concepts
• Ability to translate technology features into business benefits.
• Strong project management skills, including a proven ability to think end-to-end, establish priorities, manage long-term projects, and manage multiple projects simultaneously. A track record of achieving results is critical.
• Previous experience interacting with and presenting to executives
• Ability to build and maintain cross-functional/organizational relationships

Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:

Contact Information: Contact Name: Blue Shield of California Company Type: Company: Blue Shield of California City: State: Zip: