Communications and Marketing Coordinator

About UAB Callahan Eye:
For over 60 years, UAB Callahan Eye has been dedicated to preserving and restoring the vision of our patients, transforming the future of eye care, and curing the world's blinding diseases. We have been recognized internationally and nationally for outstanding patient care, treatment of eye trauma, and crucial research in eye disease. UAB Callahan Eye is one of the busiest eye care centers in the nation, annually performing more than 15,000 surgeries and completing more than 120,000 clinic visits. Our nationally ranked comprehensive center provides everything from preventive and routine eye care to 24/7 emergency treatment of eye trauma at the nation's only freestanding Level 1 Ocular Trauma Center. As a proud part of UAB Medicine, UAB Callahan Eye is committed to delivering innovation at every level of eye care and critical research that will keep all of us seeing clearly into the future.

Job Summary:

This position provides creative and editorial support for UAB Callahan Eye communications initiatives and carries out communications objectives and plans under the guidance of the UAB Callahan Eye communications and marketing manager and in compliance with established brand standards. Primary responsibilities include news and feature writing, digital content creation and dissemination, social media content creation, and advancement of communication activities.

Key Duties & Responsibilities:

* Develops stories that highlight faculty and staff accomplishments, clinical advancements, scientific discoveries, patient testimonies, etc.

* Serves as a communication contact for academic faculty and staff, working with them to develop stories that enhance reputation

* Assists in executing communication strategies and programs to influence employee engagement, increase employee knowledge and share key organizational messages

* Oversees the social media strategy, creating and disseminating content, and tracking performance analytics

* Follows established messaging strategy to share content with targeted audiences via various digital media channels, including email and social media

* Collects, organizes, and programs web content for both external and internal audiences across all UAB Callahan Eye web sites according to established brand standards and style guidelines

* Manages content creation and distribution through established communication channels, ensuring that communication context is clear and aligned with core values

* Employs communications tools (Joomla, SalesForce) to edit/update web content, develop newsletters, etc. Evaluates metrics across all communication platforms, brainstorming on ways to improve communication and presenting information to stakeholders to demonstrate engagement

* Coordinates Callahan's presence at sponsorship and partner events, as well as internal employee events, ensuring brand representation and engagement align with organizational goals

Bachelor's degree in Communications, English, Graphic Design, Journalism, or a related field required and (1) year of related experience preferred. Work experience may NOT substitute for education requirement.

Knowledge / Skills / Abilities:

* Strong organization, communication, and interpersonal skills

* Demonstrated skills in writing and editing

* Confidence in working with diverse stakeholder groups, including researchers, clinicians, alumni, patients, and senior leaders

* Demonstrated ability to handling confidential materials

* Ability to work both independently and collaboratively in a fast-paced and rapidly changing environment is essential

* Experience working in website platforms (Joomla, SalesForce, WordPress)

* Extensive knowledge of social media and emerging communication platforms

* Experience with web design and graphic design a plus

* Detail oriented with excellent time management skills

* Organizational skills

Job:Marketing