DTC, Wine Club & Marketing Manager/Director

We are looking for a mature, experienced leader to join our team and launch our newly constructed VILLA Tasting House. One of the Willamette Valley's top wineries needs a talented and passionate sales professional who can inspire and build meaningful client & team relationships with charm, polish, and authenticity. We value dynamic, creative, folks who are both strategic with 'can-do' attitudes! The position manages all facets of our two OR tasting rooms. It is responsible for growth and oversees high-level DTC sales, wine clubs, marketing, operations, and some HR; while developing and executing key strategic decisions. The role is client-facing across all consumer sales channels. Key responsibility includes strategic vision and execution of continued sales growth at one of Oregon's most highly regarded destinations for luxury hospitality, membership and experiences. We value a strong and supportive culture, seek your leadership, A+ attitude & values. Lachini is a family-owned producer of Biodynamically-farmed, highly regarded Estate Pinot Noirs & Chardonnay; while also crafting Sparkling as well as Cab Sauv from Red Mountain, WA. Key Responsibilities: SALES Develop and execute successful sales strategies, training, execution in the tasting room. Manage & report performance to budget. Lead by example and embody our culture, working the floor, greeting visitors, presenting Lachini wines, sharing information and winery history, conducting wine tastings, and developing customer relations. Act as a liaison between clientele/members, Winemaker, Owner, and Event Lead by offering & booking special experiences at the winery. Create, capture, and leverage customer information for follow-up sales programs (from pre-visit to fulfillment throughout the "client journey"). Develop, implement, manage & execute Sales Campaigns (Phone, email, Redchirp). Create a reporting structure for individual campaigns (clients engaged, conversion %, cases sold, revenue generated, etc.). To include monthly sales campaigns and initiatives beyond existing Member shipments & TR experiences. Derive & implement data-driven, creative ideas to increase sales by developing subscription programs, loyalty initiatives, retention strategies, new sales opportunities, Wine Club benefits, special promotions and events. Oversee all direct marketing, email correspondence, and outbound sales campaigns with unique offers - eg vintage releases, seasonal changes, and other events at/with Lachini with a focus on conversions + engagement. Conduct call campaigns - contact members regarding special releases/offers or featured library wines based on their drinking preferences or purchase history. Plan outreach when member activity has stalled and help devise other creative solutions to boost sales or membership stagnation to develop sales beyond regular club releases. Identify, develop, and lead strategic best-in-class business partnerships to foster new Membership opportunities. Leverage and grow our customer and mailing list database through defined priorities and strategies. Develop, lead and oversee meaningful touchpoints for our associates for a defined "Client Experience" to increase engagement, referrals, and sales/membership conversions. Develop, rollout and manage DTC programs designed to meet the goals for Wine Club, Tasting Room, and Events. MARKETING Execute outreach/networking strategy to drive traffic (on-site & digital platforms), increase visitation and form strategic partnerships to increase DTC & Whsl revenues. Collaborate with Event Manager to network and develop mutual collaboration and referral programs with similarly aligned hotels, restaurants, wineries, tour group operators, local non-profits & businesses/organizations. Research & cultivate high-level B2B partnerships (local, regional and National) that can expand the company's opportunities in DTC along with outside sales. Oversee website: updating content, monitor traffic, etc. to maintain a fresh digital presence. Create & curate Social Media content emphasizing driving overall recognition and connection with Lachini and growth in visitation and sales. Drive Mailing list sign-ups through multiple channels - Social, website, events, campaigns. Research and partner with Social Media Influencers, including creating/executing specific events. Analyze market trends, competitor activities, & customer needs to identify growth opportunities. Channel business partnerships and opportunities to Events Manager to promote + increase event program notoriety and overall revenue goals. Collaborate with team on client and event support (on & off-site, including weddings, corporate events, releases). WINE CLUBS Responsibility for growth of our wine clubs in OR - oversee refinements and direction. Coordinate Member Winery visits & reservations via ORDERPORT. Collaborate with Event Lead to coordinate logistics for member events. Coordinate all releases and oversee/effect member communications. Maintain biography notes in OP of all members for hosts/staff. Invite in a personal manner, Private Clients and Members to events, both local, and in-market. OTHER HR - selection, training, and retention of all Tasting Room personnel. Operational excellence: P&L, daily/monthly closing statements, sample, gratuity reconciliations, inventory, database entry, maintaining the organization & cleanliness of the Tasting Room. We are a small team and your skillset & leadership is well positioned to help our team execute. You may be called upon to help during harvest, bottlings, national events. PREREQUISITES: Bachelor's degree, or a degree in Hospitality Management. Extensive experience in luxury wine sales and hospitality. Those who are serious about a career in the wine industry! J-18808-Ljbffr Web Reference : AJF/833160000-404 Posted Date : Sun, 13 Apr 2025 Please note, to apply for this position you will complete an application form on another website provided by or on behalf of Tasting Room Expo . Any external website and application process is not under the control or responsibility of JobServe - Graduate Jobs