Brand Manager

Were on the lookout for a creative, highly motivated, results-oriented Brand Manager to help drive and define the Warby Parker brand. In this role, youll use your strategic understanding and creative vision to enhance brand awareness and drive new customer growth. Youll be responsible for leading the strategic development, planning, and execution of both product expansions and high-priority marketing initiatives, including the growth of our insurance business. With each project, youll play a key role in Warby Parkers success in transforming the eyewear industry while also demonstrating that for-profit companies can do good in the world. Sound cool? Read on.

What youll do:

• Work with teams across the organization to drive the strategic development, planning, and execution of integrated marketing programs and campaigns in support of our ambitious growth objectives
• Lead projects and seasonal campaigns that create demand for our products, enhance brand awareness, and drive consumer advocacyall while upholding a smooth cross-functional process
• Develop marketing strategies that support the growth of our insurance expansion
• Leverage consumer insights to assess how we can make our brand, product, and seasonal messages resonate best with our target customer
• Partner with the Growth team on select media efforts and paid advertising creative including DRTV and direct mail
• Provide key brand guidance and support for designated internal departments and all of their brand-related needs
• Assist in the creation of a long-term strategic marketing framework for the brand
• Be a keeper of the brand and constantly work to clarify, articulate, and execute creative marketing programs that embody Warby Parkers unique qualities
• Optimize processes to ensure on-strategy programs are executed on time and on budget
• Juggle multiple critical, time-sensitive, and high-visibility projects within the Brand team

Who you are:

• Backed by 5+ years of integrated brand marketing, project management, creative operations, or related experience
• Equipped with effective project management and communication skills (your operational standards for budgets, calendars, timelines, and efficiencies are sky-high!)
• A highly creative and non-traditional thinker who is not afraid to question the status quo and is comfortable working in a dynamic, fast-paced environment
• Able to develop influential and collaborative relationships across teams and functions, and articulate a vision that inspires colleagues and customers alike
• A confident, curious leader, builder, and mentor
• Passionate about the Warby Parker brand and invested in the company's core values
• Appreciative of and curious about culture and communities, both broad and niche
• Not on the Office of Inspector Generals List of Excluded Individuals/Entities (LEIE)

Some benefits of working at Warby Parker for full-time employees:

• Health, vision, and dental insurance
• Life and AD&D Insurance
• Flexible vacation policy
• Paid Holidays
• Retirement savings plan with a company match
• Parental leave (non-birthing parents included)
• Short-term disability
• Employee Assistance Program (EAP)
• Bereavement Support
• Education Reimbursement
• Free eyewear
• And more (just ask!)

Warby Parker, in good faith, believes that the posted salary range is accurate for this role in New York at the time of posting. Warby Parker may pay more or less than the posted range based on factors such as relevant experience and skills, qualifications and location, among others. This range may be modified in the future. In addition to base salary, this role is also eligible to receive a cash bonus and an equity bonus as part of the total compensation package. Details and eligibility will be discussed during the application process.

If you are a California resident, please review the additional privacy disclosures available in Section 8 of our , which provides a summary of how we collect, use, disclose, and share personal information about you and explain your rights under the California Privacy Rights Act (CPRA).

About Us:

Warby Parker was founded with a mission: to inspire and impact the world with vision, purpose, and style.

We're constantly asking ourselves how we can do more and make a greater impact, and that starts by reimagining everything that a company and industry can be. We want to demonstrate that a business can scale while doing good in the world, without charging a premium for it. And weve learned that it takes creativity, empathy, and innovation to achieve that goal.

Since the day we launched in 2010, weve pioneered ideas, designed products, and developed technologies that help people see. We offer everything you need for happier eyes at a price that leaves you with money in your pocket, from designer-quality glasses and contacts to eye exams and vision tests, and you can meet us online, at our stores, or even in your home. Wherever and whenever you need it, were there to make exceptional vision care simple and accessible. (Delightful, too.)

Ultimately, we believe in vision for all, which is why for every pair of glasses or sunglasses we sell, a pair of glasses is distributed to someone in need through our Buy a Pair, Give a Pair program.