SEM Manager, Bilingual (EN/FR)

Turo is seeking a technical, data-driven, and bilingual Global SEM Manager to join our high-performing Global Paid Search team. In this role, you will be pivotal in shaping and executing strategies that drive guest acquisition and revenue through multi-channel paid search efforts across global markets (Canada + France). This role demands a seasoned SEM professional with a proven track record in scaling paid search performance, leveraging advanced analytics, and driving cross-functional collaboration with internal stakeholders and third-party vendors.

You will take ownership of developing, setting up, and optimizing sophisticated acquisition strategies, managing high-budget English and French campaigns across multiple channels, and contributing to the growth of our SEM operations globally.

• Own and execute paid search strategies, execution, and optimizations across Google Ads Search/ UAC/ YouTube, Microsoft Ads, and Apple Search Ads, ensuring alignment with targets, overall business objectives, and regional nuances.

• Optimize six-figure monthly ad spend , ensuring profitability and efficiency across markets while meeting KPIs such as ROAS, spend, revenue, and payback period.

• Be hands-on daily , managing and fine-tuning campaigns, developing and scaling advanced tactics (e.g., bidding, AI, full-funnel strategies, feed-based campaigns, campaign restructuring, scripts), and constantly exploring growth opportunities.

• Lead SQRs , keyword research, and competitor analysis to identify trends, gaps, and opportunities for growth.

• Conduct A/B testing at multiple levels to maximize conversions and ROAS.

• Pull, manipulate, analyze, and report on complex campaign/channel data from multiple sources, attribution models, and proprietary tools to uncover actionable insights and inform strategy.

• Partner with global cross-functional teams, including Traffic, Product, SEO, Brand, Data, MarTech, and CRM, to execute the roadmap.

• 4-7+ years of experience in performance or digital marketing, with a primary focus on SEM/PPC within B2C, media agencies, or eCommerce industries.

• Relevant experience managing a multi-million-dollar annual budget , and effectively allocating it across a portfolio to maximize profitability.

• Advanced technical SEM expertise , including campaign structuring, budget allocation, and optimization for paid search, display, video, and app advertising.

• Track record of scaling a range of Google Ads campaigns in both EN/FR, managing complex SEM strategies such as smart bidding, feed-based tactics, audience segmentation, new product launches, and A/B tests.

• Proficient in data analysis, reporting, and insights generation , using a toolkit that includes but isnt limited to GAds reports, GA4, Supermetrics, Looker Studio, SEMRush, and Excel.

• Highly structured , with a keen attention to detail.

• BA/BS in Business/Marketing, Economics, Math & Statistics , or a related field, with relevant certifications (e.g., Google Ads).

• Bilingual in English and French , with the ability to create impactful ad copy and strategies tailored to both linguistic audiences.

• SQL skills.

• Experience working with remote teams

For this role, the target base salary range for remote locations in Canada is $90,000 - $105,000 CAD annually + equity, and your recruiter can share more about the specific range for your location. This role is also eligible for equity and benefits. In general, our ranges reflect the minimum and maximum market-based targets for the role based on its level and location and are subject to change. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

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• Competitive salary, equity, benefits, and perks for all full-time employees

• Employer-paid medical, dental, and vision insurance (Country specific)

• Retirement employer match

• Learning & Development stipend to invest in your professional development

• Turo host matching program

• Turo travel credit

• Cell phone and internet stipend

• Paid time off to relax and recharge

• Paid holidays, volunteer time off, and parental leave

• For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award winning work environment and the opportunity to be part of the worlds largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

Turo is the worlds largest car sharing marketplace where you can book the perfect car for wherever youre going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at , the App Store, and Google Play, and check out our blog, Field Notes .

Read more about the Turo culture according to Turo CEO, Andre Haddad.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives.

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.

We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing PeopleOps@turo.com.