CRM Manager, Marketing

Position: CRM Manager, Marketing

Who we are:

Mediacom Communications Corporation is the 5th largest cable operator in the United States and the leading gigabit broadband provider to smaller markets primarily in the Midwest and Southeast. With a team of over 3,900 dedicated professionals, we are committed to bridging the digital divide between America's major cities and its smaller regions. Through its fiber-rich network, Mediacom offers high-speed data, video, phone, and mobile services to over 3 million households and businesses across 22 states. The company delivers scalable broadband solutions to commercial and public-sector customers of all sizes through Mediacom Business and sells advertising and production services under the OnMedia brand.

At Mediacom, we are passionate about growth and innovation. We offer faster, more reliable internet service, expanded digital and HD TV choices, and advanced home security and phone solutions. As we continue to expand, we strive to remain at the forefront of delivering cutting-edge entertainment, communications, and internet products. This year, we proudly launched our new mobile phone network, further enhancing our commitment to providing innovative and comprehensive services.

To achieve this, Mediacom Communications seeks talented professionals to partner with us to meet these challenges and realize what we can imagine. Take the next step toward a dynamic and rewarding career with Mediacom Communications. Learn more about us at mediacomcable.com

Position Overview:

The CRM Manager is responsible for tracking and optimizing integrated marketing activities across all marketing channels. This position requires enthusiasm for data and an inherent curiosity of how to optimize and improve campaign effectiveness. The CRM Manager will work with department stakeholders in each tactic to help them use cross-tactic data to make informed decisions to improve marketing effectiveness.

Company Benefits:

At Mediacom, we believe that your success is our success, providing you the Power to Succeed in your career. That's why we offer a comprehensive benefits package designed to support and enhance both your personal and professional life. You'll find many advantages to joining the Mediacom team such as:

• Comprehensive Health Coverage: Including health, vision, and dental insurance to keep you and your family healthy.
• Education Enrichment: Up to $5,000 per year for professional development and educational advancement.
• 401(k) Retirement Plan: With a generous company match to help you plan for your future.
• Paid Time Off: Including vacation, holidays, and flexible paid time off to ensure work-life balance.
• Employee Discounts: Enjoy discounts on Mediacom services where available, or receive a reimbursement for internet/cable services in areas where Mediacom isnt offered.
• Ongoing Training and Professional Development: To help you grow in your career and achieve your professional goals.
• And Much More: Additional benefits and perks!

Join the Mediacom team and experience how were committed to your career growth and overall well-being.

Position Responsibilities:

• Implement CRM strategies to drive customer acquisition, engagement, and retention.
• Manage execution and tracking of direct mail marketing activities to current and non-customers.
• Build, schedule, and deploy email campaigns to current and non-customers.
• Track digital marketing campaigns delivery to inform decisions regarding spend and tactic mix.
• Analyze customer data to drive actionable insights and identify opportunities for enhancing customer engagement, retention, and lifetime value.
• Create and manage customer segments based on behavior, demographics, and other relevant data points for targeted marketing campaigns and personalized communications.
• Execute a comprehensive data strategy to leverage customer data for personalized marketing and improved customer experiences.
• Drive engagement and conversion across all relevant channels.
• Work with CRM agency and legal department to ensure compliance with the latest privacy laws.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) related to customer data and campaign performance.
• Track and evaluate campaign performance data, offering insights and suggestions to enhance future campaigns and promote ongoing improvements.
• Identify and implement process improvements.
• Integrate data from multiple sources ensuring data consistency and integrity.
• Oversee configuration and ongoing maintenance ensuring seamless integration with other systems.
• Troubleshoot CRM system issues and provide solutions in a timely manner.
• Present findings and recommendations to Senior Management.
• Perform other duties, as required, or assigned.

Position Requirements:

• Bachelors degree in business, marketing, information systems or related field required.
• 3+ years related experience.
• Strong communication skills with the ability to interact with internal marketing and database teams as well as external agencies and data partners.
• Excellent analytical, problem-solving, and troubleshooting skills.
• Ability to manage multiple projects simultaneously and meet deadlines.

Disclaimer: The salary range for this position is $65,000 - $80,000. When making a job offer, we consider several factors in our determination, such as years of related work experience; relevant skills and qualifications; education level; and certifications/licenses.

Our Awards: Mediacom is proud to have received the following recognitions: 2024, 2023, 2022, and 2021 Best Managed Companies, 2019 Best Company for Women to Work, 2017 Best Company for People of Color and Women to Work, Content & Connectivity Human Resources (C2HR)s 2021 Social Impact Award.

Who you are matters here: Mediacom Communications is committed to Equal Employment Opportunity (EEO) for all employees and applicants for employment. Mediacom Communications prohibits discrimination and harassment based on race, color, religion, national origin, sex, gender identity, sexual orientation, pregnancy, military status, marital status, status as a parent, age, disability (physical or mental), family medical history or genetic information, reprisal for participation in protected EEO activity, or any other protected characteristic as outlined by federal, state, or local laws. These protections extend to all employment policies, practices, and actions, including, but not limited to, recruitment and hiring; job assignments; performance management; rewards; promotions; training and development; reassignments; discipline; and separations.

#Li-Hybrid