Consumer Market Insights Manager, Marketing Analytics

Come join the Tillamook Team, one of the fastest-growing dairy brands in the US, where we Play to Win to create over 200 dairy products in 7 different categories: cheese, ice cream, yogurt, sour cream, butter, cream cheese and frozen meals. Our Uncompromising Quality has led us to become the #1 Cheddar, #2 Cream Cheese and #3 Family Size Ice Cream brand, but were not stopping there. Were loading up for our best years to come and want you to join us.

As a farmer-owned cooperative since 1909, we know that being Good Stewards for our stakeholders and doing a little extra always pays off. Were looking for team members with a One Team and Genuine Care mindset who are inspired to share the delight of the Tillamook brand with each other and others every day.

What you will do:

The Consumer and Market Insights (CMI) Manager Marketing Analytics supports the Marketing team by conducting research and translating data from various syndicated and primary research sources into a seamless and compelling narrative to drive business outcomes with a focus on marketing effectiveness. They will lead initiatives to up-level analytic prowess across the organization and independently design and analyze primary research projects. This is an analytical role that requires excellent analytical, presentation, project management, and relationship-building skills. Attention to detail is critical. This role also requires the ability to manage and prioritize multiple projects simultaneously with timely delivery of assigned tasks.

Heres a day in the life:

• Lead the marketing analytics vertical within Consumer & Market Insights.

• Develop and lead primary research to support marketing strategy and effectiveness.

• Demonstrate excellent ability to seamlessly integrate data inputs from disparate primary and secondary data sources into a cohesive narrative to drive action in support of business objectives for both internal and external audiences.

• Demonstrate excellent problem-solving ability.

• Manage junior talent with a focus on professional development as insights business partners.

• Demonstrate excellent ability to manage and prioritize multiple projects simultaneously with timely delivery of assigned tasks.

• Demonstrate continuous elevation of CMI function through advanced analytics and tool development.

• Uplevel analytic prowess across the organization through regular insights share-outs and coaching.

• Demonstrate excellent ability to anticipate and hear business questions and develop platforms to efficiently and effectively drive data-informed action through ruthless focus and out-of-the-box thinking.

• Outstanding verbal and written communication skills, including listening skills.

• Act as a team player and able to interact with staff at all levels of the company, maintaining effective relationships with employees, supervisors, and the general public.

• Interest in consumer insights, marketing, sales enablement, strategic planning, building processes, team building, and evolving your skillset.

• Integrate data from various platforms to provide a comprehensive view of marketing performance.

• Partner closely with the Data scientist to develop a fully integrated MMM (Marketing Mix Model).

• Stay informed of the latest trends in business intelligence, data analytics, research & strategy, the FMCG sector, macro-and-socio-economic, and consumer shopping and consumption behaviors.

• Partner with the reporting team to develop and maintain dashboards measuring marketing performance, generate insights, and communicate those learnings to different levels of the organization.

• Collaborate with cross-functional teams and agencies of record to drive marketing initiatives.

• Monitor and analyze key marketing KPIs, such as campaign effectiveness, consumer acquisition, and ROI, to evaluate the success of marketing initiatives.

• Collaborate with the marketing team to identify opportunities to optimize demand creation based on data-driven insights.

• Ensure data accuracy and integrity throughout all stages of analysis and reporting.

Knowledge, skills, and abilities:

• Bachelors degree in Business, Marketing, Communications, Psychology, Statistics, Anthropology, Sociology or related field is required.

• Minimum 7+ years of experience in syndicated or primary data analysis is required, ideally in the food and beverage industry.

• Experience and passion for leading and developing people and functional capabilities.

• Experience delivering presentations to executives, sales, marketing, and/or category/brand teams.

• Experience with IRI, Nielsen, Datassential, NPD preferred.

• Experience designing, fielding, and reporting primary research is required.

Physical requirements:

• Sitting

• Standing and/or walking

• Vision for machine or computer operations

• Hearing

Industry leading benefit and reward programs:

We offer outstanding benefits to our employees. For more information, please visit the careers page: www.tillamook.com/careers .

We are committed to creating a culture of inclusion where all employees are heard, valued and feel a sense of belonging. We rely on different perspectives, thoughts, backgrounds and cultures to inform our work, to help us be better as a brand and as an employer and to fuel our success. We are seeking talent from a wide range of diversity, perspectives, and backgrounds to join our exceptional organization and help us build our future.

Tillamook County Creamery Association (TCCA) is a Drug-Free Workplace. EEO

TCCA prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to age, race, color, religion, national origin, sexual orientation, gender or gender identity, disability status (including those related to pregnancy and childbirth), protected veteran status, membership/non-membership in a labor organization, or any other characteristic protected by law.