Director, Product Marketing

Who We Are:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees.

SiriusXM Connect

From the very beginning, SiriusXM Connect has been charting the course of connectivity. Just as SiriusXM Radio pioneered satellite audio entertainment, SiriusXM Connect traces its roots back to the origin of vehicle telematics, launching one of the first consumer connected vehicle programs in 1996. Since then, weve developed, launched and managed connected vehicle programs across multiple automotive brands, spanning both luxury and mass market model lines, across national borders, and across multiple model years.

This broad experience enables us to provide timely and relevant services and presents a unique opportunity to expand into new industries. Today, we represent the future of safety and security, built on a solid foundation established over nearly three decades. Were evolving beyond just in-vehicle technology to bring safety and security solutions to all the places life takes you.

How youll make an impact:

The Director of Product Marketing will have a significant impact on a company's market success, revenue growth, brand strength, and customer experience. Their strategic decisions will influence not only how our products are perceived in the market but also how they perform financially in a rapidly growing organization.

What youll do:

In this role, the Director of Product Marketing plays a key role in defining how a product is positioned in the market, ensuring that it is successfully launched and marketed, and continuously optimizing marketing efforts to drive growth and customer satisfaction. This role requires a combination of strategic thinking, market expertise, and cross-functional collaboration.

• Go-to-Market Strategy (GTM) Develop and execute launch plans, aligning sales, marketing, and product teams.

• Positioning & Messaging Craft compelling product narratives that differentiate in the market.

• Market Research & Customer Insights Conduct competitive analysis, customer interviews, and industry research to inform strategy.

• Sales Enablement Equip sales teams with collateral, playbooks, and training to effectively sell the product.

• Demand Generation & Growth Work closely with demand gen teams to drive awareness, lead acquisition, and customer engagement.

• Product Adoption & Customer Success Drive initiatives that enhance onboarding, retention, and product usage.

• Pricing & Packaging Define and refine pricing strategies to optimize revenue and market penetration.

• Cross-Functional Collaboration Act as a bridge between product, sales, marketing, and customer success teams.

• Performance Tracking & Metrics Measure product marketing success through KPIs like pipeline influence, conversion rates, and customer engagement.

• Thought Leadership Represent the company in industry events, webinars, and content marketing efforts.

What youll need:

The SiriusXM Connect Director of Product Marketing needs a strong blend of skills, experience, and qualifications to effectively manage product marketing strategies and drive business success.

• Bachelors Degree: A bachelors degree in marketing, business administration, communications, or a related field.

• Experience in Product Marketing: A minimum of 7-10 years of experience in product marketing or a related field. This should include experience with developing go-to-market strategies, product positioning, and messaging.

• Industry Expertise: Relevant experience in technology and B2B preferred. Deep knowledge of industry trends and customer needs is crucial.

• Sales Collaboration: Experience working closely with sales teams and supporting sales enablement efforts to drive revenue growth.

• Strategic Thinking: The ability to develop and implement long-term marketing strategies that align with overall business objectives.

• Market Research and Analysis: Strong skills in conducting market research, analyzing data, and using insights to guide marketing strategies and product development.

• Messaging and Positioning: Expertise in crafting clear, compelling product messaging that resonates with target customers and differentiates the product in the market.

• Go-to-Market (GTM) Execution: Proficiency in planning and executing go-to-market strategies, including product launches, demand generation, and marketing campaigns.

• Cross-Functional Collaboration: Strong interpersonal skills to work effectively with various departments, including product management, sales, engineering, and customer success.

• Analytical Skills: Strong analytical abilities to measure marketing effectiveness, track KPIs, and make data-driven decisions.

• Communication Skills: Excellent verbal and written communication skills to articulate strategies, deliver presentations, and create content.

• Digital Marketing Proficiency: Familiarity with digital marketing channels, including SEO, social media, email marketing, and paid advertising preferred.

• Marketing Automation Tools: Experience with marketing automation platforms (e.g., HubSpot, Marketo) to create and manage campaigns.

• CRM Systems: Familiarity with customer relationship management (CRM) systems like Salesforce for aligning marketing efforts with sales teams.

• Analytics Tools: Proficiency in using tools like Google Analytics, Tableau, or other analytics software to track marketing performance.

• Content Management Systems (CMS): Knowledge of CMS platforms for managing product marketing content.

• Customer-Centric Mindset: A deep understanding of customer needs and the ability to advocate for customers within the organization.

• Adaptability: Ability to thrive in a fast-paced, dynamic environment and adjust strategies based on changing market conditions.

• Results-Driven: A focus on achieving measurable results, whether in terms of revenue growth, market share, or customer satisfaction.

• Innovation: A creative approach to problem-solving and a willingness to innovate in marketing strategies.

• Must have legal right to work in the U.S.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

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