Senior Marketing Manager

This role requires onsite presence at a Libbey location. Will consider candidates geographically located near Columbus or Toledo, OH. Fully remote applicants will not be considered.

The Sr. Marketing Manager (foodservice) is a key role on Libbey's marketing team that will develop and lead omnichannel marketing strategy and execution to end users. The Sr. Marketing Manager brings the Libbey brand to life - creating compelling stories, planning & executing of dynamic marketing campaigns that generate pull-through demand, leads, management of all foodservice digital properties, print materials, event marketing and sales team support. Successful candidates will have experience creating and executing multi-channel marketing strategies and robust B2B marketing experiences, with foodservice industry experience being a plus.

RESPONSIBILITIES:

• Develops and leads data & insight driven marketing strategies and programs to drive engagement with foodservice end consumers in restaurants, hospitality and healthcare fields that generate foodservice sales
• Responsible for developing the customer experience for Libbey's digital ecosystem including social media and the foodservice website
• Works closely with sales, creative, operations and analytics to maximize performance and identify opportunities to improve the customer experience, lead generation and profitable business growth
• Helps define and create Libbey's strategic voice within marketing materials & supports execution cross-functionally within the marketing team
• Benchmarks and identifies trends within the marketplace and apply them to Libbey strategy
• Assures timely and accurate information regarding all marketing efforts within the assigned channels are shared with all appropriate departments
• Leads marketing of new product launches and marketing updates with the sales team
• Accountable for driving cross-functional collaboration for content creation & sales onboarding for various marketing initiatives
• Manages current and future foodservice CRM strategy - including outbound emails, inbound drip campaigns & hand-off to sales teams
• Leads execution of end-user engagement events and PR
• Leads measurement of outcomes, impact and ROI of marketing efforts on foodservice sales
• Contribute to overall marketing efforts, understanding the importance of an efficient marketing function
• Owns and manages budget for foodservice marketing

QUALIFICATIONS:

• Bachelors degree required, in Marketing or related field
• 5-7 years of progressive experience in foodservice, B2B or digital marketing is required
• Experience driving cross-functional change and reporting on outcomes
• Experience in influencing all levels of the organization including peers
• Superior presentation skills and comfort with a variety of audiences
• Advanced interpersonal talents and excellent written and verbal communication skills
• Ability to drive multiple concurrent tasks to completion and work within a fast-paced environment
• Strong MS Office skills including Excel, Word and PowerPoint